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Baltimore Business Journal Cover - How private schools can appeal to millennial parents

How private schools can start adapting to millennial parents

By: David Schriver

Time magazine ranks Baltimore 8th amongst cities and 7th amongst suburban areas where Millennials are moving. For Baltimore area independent schools to continue to succeed, they will need to change the way they operate and market themselves to Millennial parents — a unique sector that represents a tidal wave of change for the independent school landscape. Communication with parents and prospective parents is always evolving to fit the current market. The difference here is that it may be the most sudden and monumental evolution schools have ever experienced.

In the September 15, 2017, print edition of The Baltimore Business Journal, David Schriver, Jr., CPA, a director in Ellin & Tucker’s Audit, Accounting, and Consulting Department and chair of the firm’s Education Services Group, dives into what Baltimore’s independent schools will need to do to prepare for the next generation students and their parents.

To read the rest of the article, please visit How private schools can start adapting to millennial parents on The Baltimore Business Journal’s website (Subscription required).

For more information, please contact marketing@ellinandtucker.com.

David Schriver tall color CROPPEDDAVID D. SCHRIVER, JR., CPA, is a director in the Audit, Accounting and Consulting Department and chairperson of the Education Services Group at Ellin & Tucker in Baltimore, Md. David brings to the table more than 20 years of expertise in providing financial statement audit, review and compilation services as well as preparing corporate tax returns for his clients. As an engagement leader for several of the firm’s not-for-profits and independent school clients, his familiarity with budgeting and forecasting, cash flow analysis, strategic planning, capital campaigns, risk management and human resource functions is a rare set of skills few other accountants can match. He can be reached at dschriver@ellinandtucker.com.

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