Baltimore, Md. – Ellin & Tucker, the mid-Atlantic’s leading public accounting and business consulting firm, recently launched a new ad campaign titled “In The Room,” to showcase the unrivaled experience they provide for every client. The campaign uses the humorous metaphor of situations where precocious children showed an early interest in a specialized field, and how as adults, with Ellin & Tucker by their side, they were able to achieve great things in their career.
“If you’re not in the room with the client, you’re just another CPA,” said Ed Brake, managing director of Ellin & Tucker. “We build partnerships based on trust and respect. This campaign is an opportunity for us to showcase our dedication. It draws attention to our commitment, that we’ll be by each client’s side through all of their business successes and celebrations, and support them through their toughest challenges.”
“In The Room” is an integrated campaign featuring a series of 11 print ads, with a corresponding digital landing page. The ads were designed to capture the readers’ attention through playful imagery and copy, invoking humor and curiosity, while highlighting Ellin & Tucker’s ability to nurture their client’s passions into business success stories. Each ad correlates to an industry area of Ellin & Tucker’s expertise and work with sophisticated clients in commercial real estate, manufacturing, and private schools among others.
Vitamin, Ellin & Tucker’s longstanding agency of record, designed the ad creative and handled the media buying and launch of the campaign. Vitamin is an integrated digital and PR agency in Baltimore (www.vitaminisgood.com).
The ad campaign began in May 2018 and will run into 2019.