Baltimore, Md. – Ellin & Tucker, the Baltimore-based public accounting and business consulting firm, has launched a new ad campaign called “A Little Too Honest,” in celebration of the firm’s 70th anniversary. The campaign highlights the values and unique characteristics on which the firm has staked its reputation over the last 70 years – including its unwavering commitment to open communication and honest accounting.
“This year, we have a lot to celebrate: 70 years of excellence in accounting, 70 years as an independent firm and 70 years of commitment to Greater Baltimore – and we want to celebrate those accomplishments with the Baltimore business community,” said Ed Brake, managing director of Ellin & Tucker. “The ‘A Little Too Honest’ campaign is an opportunity for us to celebrate our 70th anniversary in a fun, attention-grabbing way that is reflective of our culture and core brand qualities – and it’s certain to spark conversation.”
“A Little Too Honest” is a series of seven print ads that will run in the Baltimore Business Journal. Using a sarcastic and humorous tone, each ad features a brutally honest headline and highlights a key characteristic that differentiates the firm from other accounting firms. The ads were designed to capture readers’ attention through bold imagery and compelling copy, while elevating Ellin & Tucker’s status as a top 10 mid-Atlantic accounting firm and employer.
Vitamin, Ellin & Tucker’s longstanding agency of record, designed the ad creative and handled the media buying and launch of the campaign. Vitamin is a web and PR agency based in Baltimore (www.vitaminisgood.com).
The ad campaign will begin May 20, 2016 and run throughout the year. To download a full size version of the ad, click A Little to Honest Ad Campaign May 2016.