Ellin & Tucker Launches “A Little Too Honest” Ad Campaign

Baltimore, Md. – Ellin & Tucker, the Baltimore-based public accounting and business consulting firm, has launched a new ad campaign called “A Little Too Honest,” in celebration of the firm’s 70^th anniversary. The campaign highlights the values and unique characteristics on which the firm has staked its reputation over the last 70 years – including its unwavering commitment to open communication and honest accounting.

“This year, we have a lot to celebrate: 70 years of excellence in accounting, 70 years as an independent firm and 70 years of commitment to Greater Baltimore – and we want to celebrate those accomplishments with the Baltimore business community,” said Ed Brake, managing director of Ellin & Tucker. “The ‘A Little Too Honest’ campaign is an opportunity for us to celebrate our 70^th anniversary in a fun, attention-grabbing way that is reflective of our culture and core brand qualities – and it’s certain to spark conversation.”

“A Little Too Honest” is a series of seven print ads that will run in the Baltimore Business Journal. Using a sarcastic and humorous tone, each ad features a brutally honest headline and highlights a key characteristic that differentiates the firm from other accounting firms. The ads were designed to capture readers’ attention through bold imagery and compelling copy, while elevating Ellin & Tucker’s status as a top 10 mid-Atlantic accounting firm and employer.

Vitamin, Ellin & Tucker’s longstanding agency of record, designed the ad creative and handled the media buying and launch of the campaign. Vitamin is a web and PR agency based in Baltimore (www.vitaminisgood.com).

The ad campaign will begin May 20, 2016 and run throughout the year. To download a full size version of the ad, click A Little to Honest Ad Campaign May 2016.